The entire piece is made of Aluminium, and my guess is that the “unibody” is sitting flat against both the NVIDIA chip and teh Intel processor - both of which emit a great deal of heat… All that heat will go through the unibody and away from the bottom of the macbook
And kudos to Apple for making CNC machined parts sexy…. and getting people to pay dearly for something that used to come for free… :-)
Isn’t it cool.. Written by Daniel H. Pink, it comes with its own trailer….. You can buy The Adventures of Johnny Bunko at 800CEORead.com
Johnny Bunko trailer from Daniel Pink on Vimeo.
Count a hundred years, and Craig J Venter will be in the pantheon of the people who had the most influence on the planet. Watch his video at TED.
An amazing quote - by either Seth Godin or by Arthur C Clarke. In any case.. it’s something to remember when designing a product, service etc…
The original idea should feel so real that people believe in it.. Then even if you don’t completely make it real, people will live in the experience..
This idea isn’t new! Movies and Plays have done it for ages, and most recently, Second Life proving quite conclusively that - as we move from an age of Solutions to an age of Experiences, feeling real may be as good as being real…
Now where’s my avatar when I need it?
This is the guy who brought Amazon back… and he’s awesome
Seth Godin points us to Kevin Kelly who’s written a riff on this subject. Read these posts (click on the links in this post). It’s the best way you’ll make money going forward.
As almost all products get commoditised, you need to sell the value in value added services. The posts suggest ways in which you are going to look for, create and communicate value.
