Books that travel - Astute marketing

By Arun Sadhashivan on August 11, 2007 7:29 PM | | Comments (0) | TrackBacks (0)

Books that travel, originally uploaded by arun626.

I saw this book at Utrecht central station, and picked it up. The sticker reads:
"I'm not lost. I'm travelling. Read me and set me free. Look at the first page for more information."

Quite a remarkable idea. But then again, marketing books by 'unknowns' is one of the toughest businesses there is, so it also breeds the most innovative ideas.

Hurdles in marketing books
1) Get someone to PICK UP the book.
2) Entice the reader...
All the rest follows only after those two steps!

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This page contains a single entry by Arun Sadhashivan published on August 11, 2007 7:29 PM.

Sometimes you just have to take a different look at life was the previous entry in this blog.

See Buy Fly ad: Plastic bag reduces security worries at airports is the next entry in this blog.

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